Grabbing Headline – Make sure your headline grabs attention. Writing a headline should have AIDA – Attention, Interest, Decision and Action

Short Opening Paragraph – It is a paragraph telling people what they are about to learn. This should grab interest.

Useful Tips – You should give your viewers good content, which includes some useful tips.

Close With a Warning. – You would want your viewers to come up with a decision, if your viewers would agree with whatever you are talking about, or if they would like to do what you are doing.

Call to Action. – You would want to ask your viewers to click on some links, or ask your viewers a few questions so that they can make some comments. Your call of action can also be to create interactivity. It’s not advisable to be selling in every blog post, but in every blog post you make, you should have a call to action.

Name Your Images To Match The Post – Make sure your images are named with something congruent or relevant with your blog post.

Always Use Captions – Use captions under your photos. Captions are most read, and Google looks at captions and attaches them to the images.

Name Blind Images Numbers – For photos not relevant to your article, name the images with numbers.

You can embed a lot of things in your blog. When you embed these things, people can comment and it’s one of the best forms of social media. You can embed YouTube videos. You can also embed Scribd documents and PDF’s, which also gives the viewers the ability to comment on your documents. You can dynamically update the content of your scribed documents. It also allows you to let your viewers read your long documents in a separate window. You should also name the content the same as your blog post so you can get more relevance with Google.

Tag everything with Autotagger. This plugin gives you tag suggestions. This does all the thinking and tagging for you.

Every tag has a page. WordPress creates a page in your blog for a specific tag. Once you tag another article, the article is added in the tagged page. WordPress also links back your blog post in other peoples’ blogs with the same tag.

Tag names and brands. Tag peoples’ names and brand names in your blog articles.

There are ways you can get your viewer’s email addresses. You can use a lead magnet. You can add an opt-in form on your page and make your viewers feel that if they give you their e-mail address, they would get something in return. Give your customers or viewers something really good so that they would come back for more. Give them your number one tip for free. Blogs have a low percentage of opt-ins, but get a lot of traffic. This make the leads that come from blogs much valuable other leads.

Ways to Capture Leads:

Use an Opt-In On The Widget Bar

Use an Opt-In In Your Posts

Use a Bottom Up Opt-In

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